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Prior to the Internet, wholesale distribution, brick-and-mortar shops, and carbon-copy products were the norm.
As the Internet took hold, that all began to shift. The potential to connect with the everyday driver had never been higher — and the possibilities had never been clearer.
In 2001, out of a garage in a small Utah town, this race for individuality sparked a turning point in the history of automotive technology.
100 years after the first vehicular speedometer hit the road, any driver in the world could design their own gauges from home with the click of a button.
Worldwide enthusiasm for automotive products has been our fuel since day one. Which is why we wanted to create something that could capture the power of personal definition.
Something that was bold and defiant, unlike anything that had ever been done before.
Something that would reflect not just the build, but the driver behind the wheel. Gauge customization is more than just a passion. It’s why we’re here. It’s who we are.
We wanted an unbeatable gauge with quality we could feel. One that would conquer anything, from dirt roads to racetracks. One that would last forever.
And that's why we are proud to provide quality products that are built from start to finish out of hard-wearing components.
From design and circuitry to programming and assembly, everything is meticulously produced right here at our Northern Utah facility by skilled technicians -- one gauge at a time.
We stand by our gauges and go above and beyond to deliver products you can be proud of: satisfaction guaranteed.
If you have any questions, need any help with installation, or just want to chat, our customer support team is always available M-F from 9a-4p MST.